Why Is Balenciaga Trending? Here are All The Facts

French luxury brand, Balenciaga is currently trending, and it is all because of a marketing campaign the company had recently.

The incident has generated some buzz on social media with several prominent personalities. The issue has to be with the fact that Balenciaga is being blamed for putting on a commercial that is disturbing and absolutely child exploiting.

The high-fashion label staged a photo shoot in which two young girls held teddy bears while dressed in what some have described as bondage gear.

Among these are studded leather straps, chains, and fishnet shirts. The photos also show a dog bowl with spikes around it and a collar.

Balenciaga quickly removed the photos from all platforms after receiving widespread criticism.

One photograph shows a black handbag on top of a strewn pile of blank papers.

According to social media users, the one document appears to be an excerpt from a court case in which the court upheld a federal statute that the prohibition on pandering, or promoting, images of child sexual abuse did not violate the First Amendment.

Another campaign image shows a model sitting in an office chair inside a high-rise building.

Twitter users pointed out a copy of an artist named Michael Borremans’ book Fire from the Sun behind the model.

Borremans’ paintings of children running around naked, looking at and holding severed body parts covered in blood can be found by searching the book.

The hashtags #BoycottBalenciaga and #CancelBalenciaga began trending shortly after Balenciaga’s campaign was released online.

Social media users slammed the brand for promoting paedophilia and child abuse imagery, with one saying the campaign’s creator should be imprisoned.

The company canceled the campaign and issued an apology for what many saw as child sexualization.